THE EDIT

Christmas jumpers aren't just for December. Discover how to style festive knits all winter long with A/W25's standout pieces – from sequin-adorned cardigans to Fair Isle favourites. Own every cosy moment this season.

New season, new staples. For AW25, silhouettes are sharper, fabrics richer, and textures irresistible. From faux fur that’s soft to the touch to sculpted waists and dramatic maxi lengths, these are the coats that layer like it’s an art form.

How to accurately measure women’s shoe size and shoe width at home to ensure a perfect fit every time.

Beach wedding? Think sun, sea, and standout styles. From breathable linen co-ords to flowing maxi dresses, our style guide has the lowdown on exactly what to wear.

Summer's calling, and your feet deserve footwear that can keep up. Whether you're jetting off to sun-soaked destinations or exploring closer to home, the right sandals make all the difference.

Tired of no support, bunched-up fabric, and straps digging in? Find your perfect match with our helpful swimwear fit guide. Discover expertly crafted swimwear that celebrates every body, every curve, and every adventure ahead.

Elevate your summer wardrobe with our summer shorts edit. From boarding to beach and back garden drinks, feel good and look effortlessly stylish with our pick of the best shorts for summer 2025.

Nail city break dressing with our getaway heroes – effortless staples that will have you looking chic and feeling comfortable, no matter the temperatue or setting.

Discover how to navigate spring's unpredictable weather in style with our guide to the most versatile layering trends.

Discover our top trending denim predictions for 2025

Written by our in-house bra expert, Lola, this guide helps you discover our best-selling front fastening bras.

Written by our in-house bra expert, Lola, this guide helps you discover our best-selling plunge bras.

Written by our in-house bra expert, Lola, this guide helps you discover our best-selling balcony bras.

Nothing sets the tone for the season quite like a new dress. From the latest bold prints to a return of the classic LBD, the biggest dress trends for autumn ‘24 are all about making a statement.

PSA: Finding the right pair of shoes can’t be overstated. This is especially true for those of us who require wide-fit shoes. The right pair can make all the difference, whether you're going to a casual brunch, celebrating a birthday, RSVP’ing to the wedding of the season, or just going about your daily routine.

From Ankle Boots to Knee Highs, Get ready to step up your fashion game with our women's boots.

Finding the perfect swimsuit or bikini for your body type is a match made in paradise. It's not just about looking good, but also feeling good. When you wear a swimsuit that flatters your body type, it can boost your confidence and make you feel empowered. 

If there is one item of clothing that you really, really, want to fit perfectly, it’s your shoes. Nothing is worse than being on your feet all day in a pair of heels so tight they’re cutting into your feet, or having to walk around in boots that are two sizes too big! Lucky for you, we are firm believers in fashion that fits, and so everything from our plus size swimwear to our women’s wide fit shoes are designed specifically with style and comfort in mind.

Warmer days will soon be here which means it's time to break out lighter fabrics and update your denim wardrobe. Spring 2024 denim trends are all about laidback coolness and utilitarian chic from 00's inspired denim dresses to oversized cargo pockets.

The temperatures are dropping and it's time to layer up! Simply Be’s Head of Design picks out the elevated coat styles you need in your winter wardrobe. From wool to trenches to quilted puffers, we're breaking down all the essential details – fabrics, silhouettes, special features, and more – alongside tips to take your winter coat game to the next level. 

We love being at home. All the creature comforts and cosy corners of your house, no need for makeup. Dress code? Comfy. 

BLISS.

Meet Hayley Hasselhoff – one woman on a mission to celebrate curves and support diversity in the modelling industry, who is renowned for her body positivity. Following the launch of our New Icons campaign, here at Simply Be we’re excited to reveal talented model, actress and activist Hayley Hasselhoff is the face of our autumn/winter collection.

We know here in Britain and overseas in America the plus size market is booming, but how are plus size bodies viewed in other countries? From bloggers to models to body positive activists, the plus size revolution is going global and it seems we aren’t the only country ready for a body positive revolution. So fasten your seatbelts as we take you on a whistle stop tour of the world to see other countries attitude towards fuller figures.

In recent years, the plus size community and body positive movement seemed to be a step in the right direction towards the diversity we see in model representation, mainstream media and social media platforms. 
Proudly flaunting their very real and un airbrushed bodies in bras and swimsuits, it seemed that finally, companies were embracing change and that inclusive attitude was reflective in their inclusive campaigns, catwalks and faces of their brands.

We needed a new icon. We found one, thanks to The New Icons Model Search. Things have moved on a bit since we set out to find a new icon back in January, as our Model Search finalists are back and now championing the Curve Collective.